Consumers neither expect nor approve of web tracking.1 Mozilla has been a frequent advocate for its users, advancing technologies that signal preferences (Do Not Track), lend transparency (Collusion), and facilitate privacy-friendly web services (Persona and Social API). Last fall, the Mozilla community began a concerted effort in a new direction: technical countermeasures against tracking.2 One of our first projects has been a revision of the Firefox cookie policy.3
Cookie policies are inherently imprecise. Some unwanted tracking cookies might slip through, compromising user privacy (“underblocking”). And some non-tracking cookies might get blocked, breaking the web experience (“overblocking”). The challenge in designing a cookie policy is calibrating the tradeoff between underblocking and overblocking.4
The patch that I developed is an intentionally cautious first step: it aims to substantially reduce underblocking with little (if any) overblocking. The revised policy is so cautious, it isn’t even new: it’s drawn directly from Safari.5 Almost every iPhone, iPad, and iPod Touch user is already running the revised Firefox cookie policy. Web engineers are already familiar with designing to accomodate the policy. The notion is simple: start by raising Firefox to the present best practice among competing browsers, then iteratively innovate improvements.
Firefox’s revised cookie policy landed in the pre-alpha build in late February. Since then, Mozillans and I have carefully monitored bug reports. It appears that we achieved our aim: there are only two confirmations of inadvertent breakage.6 We did not hear any novel concerns when the patch advanced to alpha in early April. This past week, Mozilla’s CTO requested a hold on the revised policy for an extra release cycle to measure its performance. At the same time, he reaffirmed that Mozilla is “committed to user privacy” and “committed to shipping a version of the patch that is ‘on’ by default.”
I agree that we should be quantitatively rigorous in our approach to iterating the Firefox cookie policy. An extra six-week release cycle will allow us to further validate our hypothesis that the patch delivers improved privacy without breakage,7 as well as lay the groundwork for future updates. Going forwards, our challenge will be to understand and improve the underblocking and overblocking properties of the Firefox cookie policy.
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